The retail industry workforce faces many challenges with lack of collaboration, decline in corporate culture, ineffective reporting and feedback workflows, and overall inefficiencies in working across various teams across different geographies. Whether it’s an employee traveling for work, sales teams on the ground at a retail store, or an entire team in one office working with one another, today’s workforce must continually collaborate while being flexible, mobile and secure.
Facebook’s enterprise collaboration platform, Workplace, allows you to do just that – stay connected and in-the-know, from your desk, within a retail store, or on-the-go with mobile devices.
With the growing number of employees using their personal devices to conduct business, the Workplace and Workplace Chat apps give your organization the freedom to connect with colleagues anytime, anywhere – instantly and securely.
Take a look below for examples of Workplace by Facebook Retail Use Cases.
Product Changes / Updates
Continuous product updates, additions, and changes in pricing are the norm in the retail world. Communicating effectively from headquarters to the individual retails stores in an expedited fashion has always been a challenge. With Workplace by Facebook, the communication down to the field is immediate and effective.
With more than 24,000 stores in 70 countries, it is clear that Starbucks has a passion for great coffee, genuine service and community connection. Starbucks is implementing that same idea of connection and channeling it amongst its store managers. Over 80% of their store managers are using Workplace on a weekly basis to connect, update on products, share ideas, and improve customer experiences.
In fact, a store manager posted on Workplace that they were selling over 20 cups a day of a beverage that was not officially on the menu, with no exact recipe for the drink. Within 24 hours, 40 other managers chimed in saying they were experiencing the same thing! Maybe it’s time to add this new drink to the menu?
Watch the video to learn how the enormous amount of feedback on Workplace expedited Starbucks to add an official beverage recipe to their menu in just one day!
When it comes to being a retail manager, one of the most important tasks is scheduling employee shifts. The schedule should be a balance of meeting the needs of the store, while still tending to the needs of the employees. With unforeseen scheduling changes, such as employees calling out sick or planning for holidays, efficient communication across stores and teams is critical.
Birds Barbershop was founded in Austin, TX with a goal of providing affordable and quality salon services for men and women. Since then, it has grown to nine different locations, with over 170 employees.
While growth has been great, the barbershop chain was facing a challenge communicating across its multiple locations, making it nearly impossible to implement timely solutions in instances of changes or deviation from routine. Read more on Birds Barbershop’s story on how Workplace helped resolve that issue.
Motivating Retail Teams
In today’s economy, there are skilled people across the globe that can help build a growing retail company. Hiring people in other cities, states, and even countries, to join the team can be challenging for management to onboard and train quickly. In addition, lack of continuous engagement and collaboration with other employees and HQ can affect morale, productivity and team cohesion.
The Retail Outsource Companies (T-ROC) is an organization consisting of four sales solutions companies, with over 90% of the workforce being remote employees. Employees often work independently in retail stores, without much interaction with their peers and managers. In order to boost morale and motivate their teams, T-ROC set up a contest through Workplace by Facebook. Read more about T-ROC’s success motivating their retail sales team using Workplace.
Interested in Use Cases for your organization? Speak to one of our experts to discuss!