NOTE: Information and images credited to Ken Radio
The term 3G refers to a range of wireless network technolgies, including WCDMA, CDMA2000, UMTS and EDGE. 3G combines high-speed mobile access with Internet Protocol (IP) based services. IP based services refers to most broadband Internet services including DSL, CABLE, and Wi-Fi. So what does change? By combining mobile access and IP services a device is no longer tied to static access points or bulky equipment. Users with 3G enable devices can connect from virtually anywhere using existing mobile or wireless broadband signals. See the image below for a comparison of devices from 1G to 3G (think of 3G as shorthand for ‘third generation’ ).
How is this different or better than your existing cell phone?
3G builds on the capabilities of existing devices. With 3G consumers will get faster service, more features, and improved connectivity. Here are some of the features 3G capable devices offer:
Video: Download and save video footage for repeated viewings.
Pictures: Capture and send pictures faster than existing cell phones allow.
Games: More colors, more games, better control. More powerful devices means better mobile games.
Location Services: GPS, mapping, and geo-tagging. 3G devices provide access to location based services. Use a 3G enabled device to recommend a service, restaurant, or movie theater based on your current location.
Watch TV: Consumers with 3G enabled devices in Korea are already using them to watch their favorite television programs.
By far the largest market for this technology is the US. When compared with other countries US consumers are more likely to consider features like mobile Internet, still camera, email, and mobile gaming when making their next purchase. 40% to 50% of US consumers who use mobile TV, electronic banking, on-line gaming, location services, and subscription services use them daily. This is a huge difference when compared to a global market average of 20% to 25% daily users worldwide.