The website of rock icon Joe Cocker gets a new look to go with new features including a lyrics library taken from the Cocker’s full musical catalog.
Joe Cocker is a legend. To say less would be a disservice to the contributions that he has made in defining rock and blues for four decades. From the mean streets of Sheffield, where he got his start, to the halls of Washington D.C. where he performed at the inauguration ceremony for President George H. W. Bush, to his home on Mad Dog Ranch in Colorado, Joe Cocker brings a unique and powerful voice.
SADA is happy and proud to announce the launch of the newly redesigned website for Joe Cocker, www.cocker.com. The original website, also proudly created by SADA, was a feature rich and entertaining website, providing fans of Cocker with a landing place on the web for years. After a while, though, the website started to show its age as new designs and techniques surpassed those that had been cutting edge when the website was first created. To refresh the look of the site for a modern audience, and using modern design ideas, SADA worked closely with Joe Cocker’s representatives from Mad Dog touring to bring a whole new look and level of interactivity to the website.
The look of the website is evocative of a smoky dive bar with peeling felt on the walls, and an old school jukebox in the corner spinning selections from Ray Charles and Chuck Berry. As true to the soul of rock and blues as Joe Cocker is himself. The look is vintage, but the features are modern. Updates to website mean that fans can listen to their favorite songs, selected from across Cocker’s vast discography as they browse. An animated notebook contains excerpts from Joe Cocker, with a Little Help From My Friends: The Authorized Biography complete with photos of Cocker through various stages of his career. The photo gallery has been redesigned to give the feeling of sorting through a personal selection of photos that might have been taken while on tour with Cocker himself. Each photo providing a glimpse into his life and career. Fans may also look up lyrics to songs on all of Cocker’s albums.
The redesign of Joe Cocker’s website marks one of SADA’s most ambitious design projects to date. SADA worked hard to create a website that was evocative of the musician and his music, while providing an intuitive, easy-to-navigate user experience. We were supported in this effort by representatives of Mr. Cocker from Mad Dog Touring. Cocker’s representatives provided us with the music, photos, and creative flexibility necessary to develop what SADA hopes will be a favorite destination for fans of Joe Cocker for years to come.