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Google Looks at Ajax to Make Searches Faster

Google, the global leader in Internet search will be changing the way search functions by making use of Ajax.
Ajax is an acronym that stands for Asynchronous Javascript and XML. The acronym describes a set of utilities used by programmers to create web applications. Now Google will be using Ajax in Search Engine Results Pages or SERPs. This was tested on a small number of users in March. The new platform allowed the test group of users to take advantage of javascript enhanced search results. Changes to SERPs and the Google Search platform are being made in an effort to make search faster and more relevant for the user. At the time of the test some referers and analytics companies sent feedback to Google that indicated the new platform generated results that prevented analytics programs from capturing the search query used to arrive at the website. In their video, embedded on the Google Operating System story linked below, Google addresses this feedback.

For more information see some of the links below:

    • Google Operating System posted a story about Google Search using Ajax. Click here to view the story.

 

    • Read Write Web posted this article about Google’s Ajax-driven Search platform.

 

    • CNET news posted this story about Google enhancing the speed of search results.

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