Nearly 98 percent of SMBs report that technology is an important element to the operations of their organization, yet 42 percent report having no IT department. The cloud is an invaluable resource for SMBs looking to cut costs while gaining enterprise-level IT solutions and support. Without having to focus on building out an essential component of business today, businesses have the time and funds to focus on the core of their organization, while also reaping the benefits of communication powered by the cloud. These concepts were embraced in 2011, with approximately 44 percent of SMBs reporting they had a “full understanding” of cloud services, an increase of 20 percent since 2009. Additionally, 45 percent of SMBs reported already having used at least one cloud service.
The question for 2012 is how SMBs and other organizations will take advantage of the new and improved functionalities of the cloud and a myriad of cloud models to choose from. As cloud service models like PaaS and IaaS converge, and public, private and hybrid cloud models present themselves, the cloud is quickly becoming a storm of potential. The only thing left to see is how SMBs and other organizations will take advantage of the excitement that’s brewing.
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