Not long ago, books were supreme and images were mainly used to illustrate text. When television came along, images picked up more weight and began to fascinate audiences by the masses. However, the verbal still held a marked supremacy. Today, communication has become more visual than ever before. Visual imagery accompanied with verbal or sound, are the core of most messages. Text follows along, often shorter than 140 characters, designed to provide a frame to make the visual more vivid.
The use of photography and video to illustrate an experience is a more recent phenomena and will soon be a large part of building a more engaged workforce. So how can you as a leader take advantage of the growing trend?
1. Offer Immediate Gratification
Know what your users want. We live in a world of instant gratification and live-streaming with Workplace by Facebook provides that to your users. Employees do not want to wait long before they feel they’ve receive praise or recognition, whether it be a shout out to the entire team or strictly to key members. When you implement live-streaming into your culture, you provide an opportunity for employees who normally would not interact with upper management, the possibility to receive digital “Facetime” to provide feedback, resulting in more rapid innovation.
You may be asking how do I do this with Workplace? When employees join your live stream, they can participate in the running commentary about the topic, creating a sense of community and engagement.
Live stream viewers can communicate with other employees, which generates ideas about upcoming launches, services, products or other key content you want them to engage with. Furthermore, live-streaming with Workplace also provides leaders immediate feedback on announcements, helping to gauge the pulse of your organization.
One of the biggest ways to put users at ease with company leadership is to offer a glimpse behind the curtain.
What does that mean?
Many companies and executives are shrouded in mystery and are often daunting to speak to because employees have no “personal” connection. However, executives who are opening up their communication through live-streaming are finding new levels of engagement that’s instrumental in building trust, engagement and employee satisfaction.
So how can you create an intimate relationship with your employees?
You can create live stream meet-ups (Meet the Team, Town Halls- where you take questions from employees), or you can even make announcements live. Throw out the boring newsletter that is too long for anyone to read and provide a more personalized version with live stream.
Why does live-streaming work?
Live-streaming puts a face to a name and makes employees feel they are engaging with leadership they have not met, or may never meet. It removes any shroud of mystery about executive leadership, and in doing so, opens up the connection employees want to feel with their organization.
3. Reach a Larger Audience
If you view live-streaming as another tool in your organization’s communication strategy or tool kit, you’ll begin to see how wide a net you can cast when you conduct live streams. While email communication is still a very useful tool, it does not reach those without access to email. And often those with access to email do not read the communication in its entirety. With live-streaming you can reach all employees and provide the visual stimulation they need to stay engaged and get your message out.
Live Stream Methods that Can Work for You!
Now that you’re starting to see the possibilities of live-streaming, it is time to understand what is going to work best for your organization and employees.
Here are a few quick ideas:
- Product Launches – Got a new product or service you are unleashing? Tease the launch via live stream to your employees.
- Q&A’s – Employee driven question and answer sessions offer valuable and actionable information and convey a sense of openness and willingness to receive feedback, thus improving morale.
- Company Announcements – Appeal to the visual culture we live in today and provide your employees with the tools to engage and receive the announcements that will ultimately affect them.
Interested in how Workplace by Facebook can be utilized within your company?