Why the Media and Entertainment Industry Needs Microsoft Azure


Today’s guest blogger is Ravi Potturi, Cloud Solutions Architect at SADA Systems.

With millions of videos and movie trailers streamed daily, media and entertainment companies are tasked with supporting and providing video and audio uninterrupted, of the highest quality, on any device, over any network and available live or on-demand. The ability to manage high-volume, high-traffic data storage is critical for media companies.  The competitive nature of the industry demands that any enterprise-grade storage solution has to maintain the highest level of performance without sacrificing data security in any way.  Spending heavily on expensive on-premise IT infrastructure, companies often suffer from high storage and operating costs. This could be stressful and daunting for any IT team to manage!

Azure, Microsoft’s cloud platform, has become the choice for media and entertainment companies looking to gain a competitive edge against the competition, while cutting operating costs. Here’s why…

Storage and Streaming

A linchpin function of entertainment and media companies is the ability to stream high-quality live or on-demand content without interruption. Microsoft Azure provides entertainment and media companies the ability to securely upload, store, encode, and package video or audio content for both on-demand and live streaming to a wide array of TV, PC, and mobile device endpoints.

  • Azure CDN (Content Delivery Network), designed for the media-centric internet of today, increases the processing speed of high-bandwidth content using a modern network arrangement of large centralized nodes. Distributed globally, Azure CDN can handle traffic spikes without infrastructure or capacity limitations.

  • Azure Traffic Manager improves the responsiveness and reliability of online content by weighting and distributing incoming traffic.

Both of these powerful technologies provide capacity for high volume workloads and speed up the response time for end users viewing and downloading media content online. Azure’s IAAS and PAAS solutions also contribute to lower operating costs with great scalability.

Azure’s cloud-based storage allows broadcast users the ability to manage content from multiple sources in a common repository that can be easily accessed by multiple users or sites. Content can be delivered to many outlets, cloud-based distribution networks, or CDNs at once. Furthermore, blob storage allows users to store massive amounts of unstructured data to be accessed worldwide, commonly used to stream audio and video content.

Still don’t believe us? Read more about how Azure powered the Sochi 2014 Olympic Winter Games, supporting more than 100 million visits to the official website, and at the peak load, sustaining a 15-fold increase to 175 thousand visitors at once. The more than 5 million daily website visitors generated more than 90,000 requests per second. Azure’s record cloud computing power made possible the most interactive Olympic Games in history.

Business Continuity and Disaster Recovery

Azure’s Site Recovery and backup features are built to prevent your system from any failures or interruptions and to provide strong disaster recovery tools if something does go wrong. Azure Site Recovery constantly monitors the health of your system and protects all of your virtual machines. If necessary, Azure can even take the place of your disaster recovery site to eliminate the investment of establishing and running a secondary site. If outages do occur, Site Recovery provides orchestrated recovery of even the most complex multi-tier workloads. These recovery plans can be as simple or detailed as necessary, and can be created and stored in the Azure management portal.

Data loss and corruption can also be prevented through Azure backup tools, which provide secure, encrypted backups for servers and workloads. For extra security, data is encrypted during transit and when stored in Azure’s offsite datacenters.

Learn more about Azure by visiting our website or emailing us at mssales@sadasystems.com.

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