“Our clients are business people,” says Tony Safoian, president and CEO of SADA Systems. “They often don’t have the time or resources to spend developing content.” SADA’s clients are often so busy that development of their website takes a back seat to business. As a result, website projects with SADA can be delayed anywhere from a few days to a month or more. Outsourced Content Writing is meant to serve clients by facilitating project completion.
Though their role in developing content is reduced, clients are still key to the development process. “We don’t want to cut the client out completely,” explains Safoian. “The goal of offering Outsourced Content Writing is to dramatically reduce the time a customer needs to spend on content development.” SADA describes the service as a collaborative effort between the client and SADA. At the start of a project in which SADA will write the content, the client provides SADA with an outline, advertising materials, or some guidelines indicating how their website content should read. SADA develops the content based on these guidelines. Upon completion the first draft is sent to the client for review. The client either approves the content, or requests changes. This process continues until the client is satisfied that the content meets their requirements.